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A Fresh Approach to IT Services

Our Mission - to deliver custom Web, IT Consulting, Photo, Video, and Training services that are specific to our clients' needs and which enable our clients to exceed their objectives.

We are based out of Monument, Colorado and intend to stay small so that we can know and personally take care of our clients. We partner with other professionals to extend our capabilities to serve our clients, and we often work through our partners to help them serve their customers.

Posted by on in Social Media

hutzlergirlI have a pet rock, in the original box. I have a pair of Kelso Earth Shoes in the back of my closet. Roberta and I even have a very nice Kitchen Aide mixer which we use regularly, but until recently, my life is was yet complete - I did not have a Hutzler 571B.

The 20-person Hutzler Manufacturing Company has many products, primarily plastic kitchen utensils and food handling products.  The model 571B is said to "Slice an entire banana in one quick motion. Safe and fun for children. Dishwasher safe."

As of January 15 (2013), it was the #2 selling product in Amazon's "Mandolin and Slicers" category per a recent Businessweek article (update - it has since fallen to #97 in the category - fame is fleeting).  It is a hit on Pinterest and a darling the literati. Hundreds of people offer suggestions for the next product release, to be called either the Hutzler 571C or the 572.

How did this $1.29 plastic slicer become a top banana? It is truly a social media success story, even if it came as a complete surprise to Hutzler Manufacturing.

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slepping-emailHow many emails do you receive in a day? How many do you open? How many lead you to do something?


Like pointless PowerPoints, endless emails are time wasters and and a burden. Just as I spent years creating ineffective PowerPoint presentations before learning how to do better; I am working this fall to improve my emailing skills for my benefit and for my clients.


And so should you.


I write 10-20 emails per day. Since leaving HP/Agilent, I communicate more via email than through any other medium. Whether proposing a service to a potential client, asking for permission to proceed, or explaining what went wrong, emailing is a critical skill that I need to keep working on.


Geoffrey James gives six helpful tips for "How to Write a Convincing Email" in a recent Inc. magazine article.  Of his six tips, I am working on two of them this month.

 

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Do you know how your customers/clients feel about you? Do they complain or just quit showing up? Or when they are delighted? What do they want to get from you?

 

Here’s an on-line conversation from the past couple of days:

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Posted by on in Social Media

blackforestfireSteve, Lisa, and their three children lost their home in a few minutes Tuesday afternoon when the Black Forest Fire (#blackforestfire) blew up around them.

Steve bought the forested lot more than 30 years ago.  When he and Lisa married, they camped on the site while building the garage themselves.  The lived in the garage while building the house stick by stick over several years.  They have added onto it and updated it themselves through the years.

We have known Steve and Lisa since the mid-80s.  We enjoyed their home deep in the forest north of Colorado Springs, even before we moved south from Greeley in 1996. We have stayed connected while the children that we have been blessed with have grown up. 

That part of the burn area is still too dangerous for them to visit.  I don't know what they will do next.  They have family in the area and a strong church to support them.  They are heartbroken but they are survivors as are the 370+ other homeowners who literally saw a portion of their lives go up in smoke (the white smoke above tends to indicate grass and forest, the darker smoke is usually buildings).

Part of what makes their loss so touching is the story that goes with the home, the emotional investment that we all can identify with when we learn of security threatened and lives changed.  Stories have that unique power to move us and we don't embrace them enough in our own lives. "We are our stories"

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Posted by on in Social Media

 

superbowlThose of you watching the Super Bowl might have thought that the world quit turning for the 34 minutes that the lights were out.

Wrong-O TV watchers!

While CBS was scrambling to find live bodies to fill the air, the on-line world was making hay.

I've mentioned before how during the Olympics and the Presidential Debates, much of the TV-watching country was participating in real time from their laptops and tablets.

The same was true during the power outage.  While CBS fiddled, savvy corporate marketeers were using the opportunity to promote their brands.  Here are some examples:

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