"No matter how good your product is, customers aren’t just going to magically start knocking at your door. There are two main reasons for this: First, the initial version of your product is almost certainly wrong. Second, your customers don’t know they should be looking for you--and even if they do, they're probably too busy to try your product. This is why you need to go hunt."

I have a pet rock, in the original box. I have a pair of Kelso Earth Shoes in the back of my closet. Roberta and I even have a very nice Kitchen Aide mixer which we use regularly, but until recently, my life is was yet complete - I did not have a Hutzler 571B.

How many emails do you receive in a day? How many do you open? How many lead you to do something?

Here is a tale of woe that can affect you - sent from John Schulz, a friend and past co-worker in Northern Colorado.  From the Greeley Tribune (note - the link to the article no longer exists, but the story is still worth sharing).

We live in a short attention span society so I'll keep this brief.  People are inundated with input - hundreds of emails, dozens of blogs and news sources. You need to get your point across, with few words, with details for those who want to know more.