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Do one thing and do it better than anyone else.  

 

 

I remember encountering this business philosophy years ago when I walked into a Chipotle for the first time (originally written before the recent health scares).  Pretty much all they did was burritos - very good burritos.  The menu has expanded a bit since then, but their menu is still pretty focused and they let you craft a great burrito.

Enter Harry's - a newly launched website/business that sells two models of razors, blades for less than $2 each, and shaving cream.  That's it.

These are special German-engineered blades for half the normal price and without the "√úberschuss" (excess, waste).  Harry's is from the same folks that focused on eye-wear to create the successful Warby Parker fashion eyeglass site.

So how do boutique websites compete with the world's largest ...?